CONAGRA's Commerce Account
Ecommerce sector
Clients: ACT II, P.F. Changs’s, DAVID, Birds Eye, Slim Jim, Snack Pack, Rebel Roots and others.
Challenges:
Managing and optimizing product image carousels across a large portfolio while maintaining consistency with established brand standards and eCommerce best practices.
Ensuring that product imagery remained accurate, relevant, and properly organized across different SKUs and digital retail environments.
Working efficiently with existing approved assets to avoid unnecessary content creation while maintaining a strong and consistent digital presence.
Managing a high volume of product content while meeting deadlines and quality standards.
Activities: Product image carousel management, digital shelf optimization, asset selection and adaptation, visual content updates, quality assurance, and eCommerce content management through Salsify.
Result: Improved the quality and consistency of digital product content across multiple product portfolios, achieving alignment with established brand and eCommerce standards. Strategic reuse of approved assets also helped reduce production effort and accelerate project delivery.
Project Overview
As part of an eCommerce account within the consumer packaged goods industry, my work focused on managing and optimizing digital product content to create a consistent and effective shopping experience.
A key part of the project involved reviewing product image carousels in Salsify, identifying opportunities to improve their visual content, and selecting existing approved assets that could be strategically reused across relevant products. This approach helped maintain brand consistency while improving production efficiency.
My core activities included:
Product Carousel Optimization: Managed and optimized product image carousels within Salsify, ensuring that imagery was relevant, properly organized, and aligned with digital commerce standards.
Asset Selection & Reuse: Identified approved assets that could be strategically reused across products, reducing unnecessary design work and accelerating content production.
Visual Consistency: Ensured that product imagery remained consistent with established brand guidelines across multiple product portfolios.
Quality Assurance: Reviewed digital assets for visual accuracy, quality, consistency, and compliance before publication.
Content Management: Updated and maintained product content within Salsify to support an accurate and cohesive digital shelf experience.
Workflow Efficiency: Contributed to a more efficient production process by maximizing existing resources while maintaining high-quality visual standards.
Product Image Carousels
