SC Johnson - Commerce Account

SC Johnson's Commerce Account

**Ecommerce sector**

**Clients**: Glade, STEM, Pledge, Raid, Scrubbing Bubbles, OFF, Windex, Ziploc, Drano and others.
**Challenges**:
Managing a high volume of eCommerce content across multiple brands and retailers while maintaining accuracy, visual consistency, and compliance with established guidelines.
Ensuring that product imagery, enhanced content, and retailer-specific assets met both brand standards and platform requirements.
Coordinating audits, content updates, quality reviews, and syndication across multiple digital commerce environments.
Maintaining efficient workflows and consistent quality while supporting a fast-paced account with changing priorities and deadlines.
**Activities**: Digital shelf audits, product content optimization, Hero Image creation and updates, Enhanced Content development, content quality assurance, retailer compliance reviews, asset syndication, reporting, issue tracking, and workflow coordination.
**Result**: Improved the consistency, accuracy, and quality of digital product content across multiple brands and retailer platforms. Through structured auditing, quality control, and content optimization, the team was able to identify content gaps, resolve inconsistencies, and support a more reliable digital shelf experience. My work also included large-scale audits and content reviews, including **751 assets for one product portfolio, 341 for another, and 212 products during a retailer-specific audit**, demonstrating the ability to manage high-volume eCommerce operations while maintaining attention to detail.

Project Overview

As part of a large consumer goods eCommerce account, I supported the management and optimization of digital product content across multiple brands and major retail platforms.

My responsibilities covered different stages of the digital commerce workflow, from reviewing and auditing existing product content to creating and updating visual assets, validating quality, supporting content syndication, and monitoring retailer implementation.

In addition to design production, I took on responsibilities related to quality assurance, process improvement, reporting, and team support, giving me a broader view of how creative, content, and operational processes work together within large-scale eCommerce environments.

My core activities included:

Digital Shelf Audits: Conducted detailed audits across retailer websites and content-management platforms to identify missing, outdated, inconsistent, or incorrectly displayed product content.
Hero Image Optimization: Created and updated Hero Images to improve product visibility and ensure alignment with brand standards, eCommerce best practices, and retailer specifications.
Enhanced Content Development: Created and maintained Enhanced Content assets designed to communicate product benefits, features, and key information through clear and visually engaging compositions.
Content Creation & Adaptation: Adapted existing assets and developed new eCommerce content according to different product, brand, and retailer requirements while maintaining visual consistency.
Quality Assurance: Reviewed assets and digital content before delivery or publication, checking visual accuracy, specifications, consistency, and compliance with established guidelines.
Content Syndication: Supported product content distribution through platforms such as Salsify and Syndigo, helping ensure approved assets and information reached the appropriate retailer environments.
Retailer Validation: Reviewed live retailer pages to verify that syndicated content was correctly implemented and documented discrepancies that required correction or follow-up.
Reporting & Insights: Prepared reports based on audit findings, content status, and retailer implementation to help identify recurring issues and opportunities for improvement.
Workflow & Project Tracking: Managed tasks and production progress using project-management tools, helping maintain visibility of priorities, deadlines, reviews, and deliverables.
Team Support & Quality Leadership: Supported the team as a subject-matter resource and quality reference, assisting with reviews, questions, workflow consistency, and project continuity when additional leadership support was required.